Pointshelf
[2012-2016] Version 3.0 is here! Download for iPhone or for Android.
It’s been almost four years of Pointshelf - and I’m really proud of our final product and our entire team. The objective was always to solve an actual tangible problem, and create a product we could use ourselves, frequently. It was problematic to have to carry around multiple cards in our wallets, having to remember details and keep track of points and rewards from different loyalty programs.
We are currently at 12,000 users, with a little over a 100 outlets in Mumbai, 1000 transactions a month, and growing at 20% every week! We’re building out all the features you’ve been asking for - soon you’ll be able to make reservations and book special curated set menus at new restaurants, and pay by cash to top-up prepaid wallets at specific eateries.
Pointshelf has been quick to metamorphose and pivot as per user/market needs - we’ve come a long way. The first version started with the objective of providing a loyalty platform to small businesses, removing the need for paper and plastic loyalty cards for consumers - and bringing in a loyalty and customer-management infrastructure where it hasn’t existed previously.
We started as a replacement for stamp-based reward cards (primarily at cafes and restaurants), we became about discovering cool places (and offers) around you, and now we have grown to become a full-fledged payment system with a focus on the food and beverage sector.
We built simple tools for merchants to manage their customer data - track their footfall, track individual customer preferences, send them special customised offers, set up promotions and give them a platform to send out information.
All this time later, we’re still sticking to making things securely cashless, seamless, and easy. We’re becoming the fastest payment method at the coolest bars and restaurants across Mumbai (hitting Bangalore and others starting next month!). You can split bills easily with your friends - whether by amount or by assigning them specific menu items, you can collect points at different places you frequent.
A tremendous amount of work has gone in to this latest version - we now have a significantly larger team, and we’re working faster to bring you new things.
On the consumer side: By examining user personas (we’ve identified 6 broad types/classifications of users in these situations, and the factors in their decisions), we’re seeking to improve the experience of discovery - helping groups of people effectively collectively choose and agree upon a place, and then take of all the steps afterward.
Tools/Skills Used:
Lots of paper, Illustrations, Print Design, Emailer Design, Wireframes with Axure RP Pro, Adobe Photoshop, Sketch.app, Adobe Illustrator, HTML/CSS, User Research, Form by RelativeWave, After Effects, iMovie.
Platforms:
iPhone, Android, Merchant Dashboards for iPad, Web.